Sumários
Price decisions.
3 Maio 2017, 18:00 • Maria de Lurdes Santana Calisto
Factors that influence price in the tourism market
Pricing strategies
Managing demand through price decisions.
Marketing communication decisions
26 Abril 2017, 18:00 • Maria de Lurdes Santana Calisto
What is marketing communication
Marketing communication planning
The marketing communication mix
Online marketing.
(nota: Aula adiada para o dia 10 de maio).
Product decisions.
29 Março 2017, 18:00 • Maria de Lurdes Santana Calisto
Branding
Developing new tourist products
The product life-cycle.
IBIS case study.
(Nota: esta aula foi ministrada no dia 28 Abril).